- University of Hertfordshire, College Lane, Hatfield AL10 9AB, United Kingdom
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The University of Hertfordshire (UOH) is a public university in Hertfordshire, United Kingdom. The university is based largely in Hatfield, Hertfordshire. Its antecedent institution, Hatfield Technical College, was founded in 1948 and was identified as one of 25 Colleges of Technology in the United Kingdom in 1959.
In 1992, Hatfield Polytechnic was granted university status by the British government and subsequently renamed University of Hertfordshire. It is one of the post-1992 universities.
Hertfordshire has two campuses based in College Lane and de Havilland. With over 25,130 students, including more than 5,200 international students that together represent 100 countries, Hertfordshire has a global alumni of over 1,650 The university is one of Hertfordshire's largest employers with over 2,700 staff, 812 of which are academic members of staff. It has a turnover of more than £235 million. The university has 11 schools: Hertfordshire Business School, Computer Science, Creative Arts, Education, Engineering and Technology, Health and Social Work, Humanities (which oversees its CATS programme), Hertfordshire Law School, Life and Medical Sciences, Physics, Astronomy and Mathematics and Hertfordshire Higher Education Consortium. Hertfordshire is a member of University Alliance, Universities UK and European University Association.
The University is the UK's leading business-facing university and an exemplar in the sector. It is innovative and enterprising and challenges individuals and organizations to excel.
Why choose this course?
Why choose this course?
If you’re looking to combine a strong interest in marketing with general business studies, this newly updated course is the one for you. It offers you a great deal of flexibility as you enter the job market, whether you wish to work in marketing organisations, or marketing departments within large businesses, or work more generally in business, with an extensive knowledge of marketing strategy.
You’ll learn the latest in business and marketing with a curriculum that integrates developments in the digital and data environments. You’ll also benefit from our strong links with the Chartered Institute of Marketing (CIM); the Business School is a CIM Strategic Partner and hosts the regional CIM Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year and additional CIM qualifications during the second and final years.
There is a strong focus on your employability needs, giving you the transferable skills and attributes sought after by employers. You’ll benefit from a balanced and broad programme of business and marketing modules that combines core business subjects such as accounting, economics, project and people management and leadership, with marketing modules including consumer behaviour, branding, and marketing communications. You’ll also gain practical industry experience through live projects, industry speakers, events, and employability modules. You can enhance your CV further through an optional year’s study abroad, placement or short internship.