University of Dubai
- Dubai International Academic City
- visit website
The University of Dubai (UD) established in 1997, is an accredited university in the UAE. Licensed nationally by the Ministry of Higher Education and Scientific Research, UD became the first private University in Dubai to hold the AACSB international accreditation in 2009.
UD offers an extraordinary variety of business, law, engineering and IT programs and are committed to developing and educating leaders who will make a difference in the business world.
The achievements of their alumni in different organizations and ranks of leadership are a reflection of this commitment. Central to their success is an outstanding faculty that instills a thorough understanding of business through its skilled, enthusiastic teaching, research and service.
The faculty members have made the classroom at the University of Dubai a place where learning is an intense and interactive engagement. The University of Dubai has partnership agreements with four universities in the United States: University of North Florida; Michigan State University; University of Louisville; and California State University, Fullerton.
There exist as well agreements with the Hamburg School of Business Administration in Germany and the Grenoble École de Management in France.
In the first two years of the Bachelor of Business Administration (BBA) degree program, students follow a prescribed sequence of courses. This sequence focuses on GUCR and supporting business requirements, providing students with a broad-based and well-rounded knowledge through acquiring communication skills, problem-solving and IT skills, as well as an understanding of general business concepts. This solid background enables students to complete the specialization requirements in one of their areas of interest during the third and fourth year of the BBA program. The program is further supported by electives chosen from a selection of different courses, to broaden students
Students with a BBA in Marketing will be able to: Apply marketing management skills in offline as well as online environments. Develop marketing strategies to meet the needs of the UAE organizational environment. Improve the effectiveness of the marketing function in organizations, using marketing research and information. Design effective segmentation and positioning strategies, using the marketing mix. Demonstrate ability to formulate and assess international marketing strategies.
Students with a BBA in Human Resources in Management should be able to: Demonstrate skills in all areas of human resources management. Analyze HR systems in the UAE and in international firms. Formulate and Implement HR strategies for competitive positioning of the firm. Evaluate HR systems.